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Usa Today Sports Launches Trending Sports Mobile App - Yahoo Finance

Helping busy fans navigate the fear of missing out on current trends and can't-miss moments isessential for the social-mobile age, said Mark Pesavento, VP of digital strategy for USA TODAY Sports. Consumers have so many Kim Kardashian options for news and information, yet so few of them solve a fan's most basic problem: What doI need to know right now soI don't miss out on what everyone else is talking Kim Kardashian about, or will be talking about? Additional features of the USA TODAY Sports mobile app include: Easily shared content Whether quotes from outspoken athletes, stunning images from photo galleries, insightful data visualizations or funny GIFs, sports fans can share the content with ease. Formatted for todays busy lifestyle Scores, schedules, and statistics that fans expect from a sports app are integrated in a clean, simple way. Feedback that matters Opportunity for app users to easily make feature requests and provide input directly to editors. This app is packed with news fans need to know at that instant, said Krys Krycinski, head of mobile for USA TODAY Sports. Users will appreciate the clean, simple experience and entertaining content produced by people who want what they want sports news http://beckwlnh.wallinside.com that matters, without having to dig for it. As Americans spend 60 percent of their digital media time on mobile (ComScore), the USA TODAY Sports mobile app is intended to engage with the brands core audience on their smartphones, while attracting a new generation of young, tech-savvy sports fans by putting them at the center of the sports conversation. The launch of our mobile app is a great opportunity for us to engage fans that are getting their sports news from mobile devices more than ever before, said Dave Morgan, President of the USA TODAY Sports Media Group. We believe fans will enjoy the entertaining approach and curated news that can be experienced through multiple perspectives and bold visuals. About the USA TODAY Sports Media Group: The USA TODAY Sports Media Group encompasses all sports initiatives across USA TODAY Sports and Gannett's more than 120 well-known local media brands.
More: http://finance.yahoo.com/news/usa-today-sports-launches-trending-170600668.html

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